Arrowhead Engineered Products (“Arrowhead”) and its subsidiaries including Western Power Sports (“we,” “us,” or “our,”) respect the privacy of our users (“you” or “your”). This privacy policy (“Privacy Policy”) governs the website at wps-inc.com. We have developed this Privacy Policy that describes our practices concerning the collection, use, disclosure, transfer, and storage of your personal information. Our website may contain links to third-party websites. This Privacy Policy will not apply to any information you may provide while on such third-party websites and we recommend you review and become familiar with their privacy policies as well.
This Privacy Policy includes the following sections:
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual, including the following categories of personal information:
| Category | Example(s) | Source(s) | Purpose of Collection |
|---|---|---|---|
| Identifiers | Name, email address, phone number, shipping and billing address, payment information | Provided by the consumer Indirectly from Dealers |
To provide account registration, order management and fulfillment, customer relationship management warranty claims, and business analytics; to respond to inquiries; to operate and improve our business; to achieve marketing goals. |
| Customer records | Name, signature, employment, bank account number, credit card number | Provided by consumer | To keep account information secure and unique to each customer. To enable permissions of users on website. To monitor and improve our customer service. |
| Commercial information | Purchase history and order transactions, products considered, and other purchasing or consuming histories or tendencies | Provided by the consumer | To handle order management and fulfillment, business analytics, and warranty claims; to respond to inquiries; customer relationship management; to operate and improve our business, to achieve marketing goals |
| Internet or network activity | IP address, unique device identifiers, operating system version, hardware model, website pages visited and behaviors on the pages (such as time spent and clicks) | Provided by the consumer From service providers and third parties leveraged on our website | To provide you with products and services, marketing purposes, business analytics, and to operate and improve our business |
| Geolocation data | General geolocation data | Provided by the consumer From internet service providers | To provide you with products and services available in your area; marketing purposes; business analytics |
| Audio, visual, etc. information | Communications content with customer service representatives Uploaded photos provided by users | Provided by the consumer | To monitor and improve our customer service Submit claims for returns Review usage of products Customer product reviews |
| Professional or employment-related information | Military/government organization of employment | Provided by consumer | To provide discounts Internal organization of data |
For California residents, during the last 12 months, we have collected and processed personal information detailed in the “Information We Collect” section for the purposes outlined in the “Purpose of Collection” column in the table above. To learn more, please see the “Exercising Your Privacy Rights” section below.
We, our service providers, and certain third parties use cookies, pixels, tags, or similar tracking technologies (“Collection Technologies”) to gather certain information when you use, access, or otherwise interact with our website or services. Below we have described how we use Collection Technologies.
Strictly necessary- These Collection Technologies are necessary for the website to function and cannot be switched off. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these Collection Technologies, but some parts of the website will not then work. These Collection Technologies do not store any personally identifiable information.
Analytics- These Collection Technologies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us to know which pages are the most and least popular and see how visitors move around the website. All information these Collection Technologies collect is aggregated. If you do not allow these Collection Technologies, we will not know when you have visited our website and will not be able to monitor its performance.
Functional- These Collection Technologies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Collection Technologies then some or all of these services may not function properly.
Targeting/Advertising- These Collection Technologies may be set through our website by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertising on other sites. If you do not allow these Collection Technologies, you will experience less targeted advertising. This also includes social media Collection Technologies which are set by a range of social media services that we have added to the website to enable you to share our content with your friends and networks. They can track your browser across other sites and build up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these Collection Technologies, you may not be able to use or see these sharing tools.
You can choose how certain web browser cookies are handled by your device via your browser settings. Some devices allow you to control this through your device settings. If you choose not to receive cookies at any time, websites may not function properly, and certain services will not be provided. Each browser and device are different, so check the settings menu of the browser or device to learn how to change your settings and cookie preferences. You can find information on how to manage cookie settings on certain browsers via the following links:
The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative and the Digital Advertising Alliance.
You may opt out of cookies by doing either of the following:
We do not sell or rent your personal data. We disclose the categories of personal information listed above to our service providers and partners for the business purposes of performing services on our behalf such as maintaining or servicing accounts, providing customer service, processing transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytic services, or providing similar services on our behalf.
We may also disclose personal information for the following purposes:
We take the security of your personal information seriously. To protect the privacy and security of your personal information, we maintain physical, technical, and administrative safeguards. We regularly update and test our security technology. Additionally, we train our employees about the importance of confidentiality and maintaining the privacy and security of your information. Please remember, however, that the safety and security of your personal information also depend on you. Where you have chosen, or where we have given you, a user name and password for access to certain parts of the website, you are responsible for keeping the user name and password confidential. No method of transmission over the internet or electronic storage is completely secure, so Arrowhead cannot guarantee its absolute security.
We keep your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, as may be required by law or policy (e.g., for tax and accounting purposes), or as otherwise communicated to you. This is based on the nature of the data, why the data was collected and processed, and additional applicable legal retention requirements.
Residents of states such as California with comprehensive privacy laws may also have the following additional privacy rights:
Right to Know and Access:You have the right to request that we disclose to you the categories of personal information we have collected, used, or disclosed about you. You may also request a copy of the personal information we have collected about you.
Right to Deletion:You have the right to request that we delete the personal information that we collected from you and retained, subject to certain exceptions.
Right to Correct:You have the right to request that we correct any inaccurate personal information that we have collected from you and maintain.
Please see the “Exercising Your Privacy Rights” section below for details on how to submit a Right to Know and Access, Right to Deletion, and Right to Correct request.
Right to Appeal:If we decide not to take action in response to your request, you may submit an appeal by sending an email to the email address listed at the “Exercising Your Privacy Rights” section below and marking your request as an “Appeal.” We will resolve your appeal within the time frames established by applicable law. If your appeal is denied, we will explain why. If you continue to dispute our decision or would like to file a complaint regarding our handling of your personal information, you may contact the regulator in your jurisdiction that handles privacy complaints, such as your state Attorney General.
If you are a resident of a state with an applicable comprehensive privacy law and would like to exercise your rights as outlined, please contact us through either of the following options. Before we can process your request, we may ask you a series of questions in order to attempt to verify your identity. If you use an authorized agent to make a request on your behalf, we may ask the agent to verify their own identity and confirm with you that you provided the authorized agent permission to submit the request.
Emailing us at Privacy@arrowheadep.com
When you visit our website or interact with our services, we may collect personal information from or about you, including but not limited to identifiers (such as your name, email address, IP address), commercial information (such as your purchase history or preferences), internet or other electronic network activity (such as browsing behavior or interactions with our site), and other categories. We use this information for a variety of business and commercial purposes, as described in the “Information We Collect” section of this Privacy Policy. We limit collection to what is necessary for these identified purposes and collect by fair and lawful means.
We may disclose your personal information to third parties, including service providers, business partners, affiliates, and legal or regulatory authorities, for the purposes described in our “Disclosure of Personal Information” section. These disclosures may include sharing with vendors that help us operate our website and services, analytics providers, marketing partners, and others as required or permitted by law. We require service providers by contract to maintain adequate safeguards to protect personal information and to use it only for the purposes for which it is disclosed.
If you are a Canadian resident, you can access, correct, and update the personal information Arrowhead holds on you. You may also withdraw consent from the continued use or disclosure of your personal information, subject to limitations provided by applicable data privacy laws. You may also request to receive or transmit a portable copy of your personal information in a structured, commonly used technological format, subject to limitations provided under applicable data privacy laws.
To exercise your rights, please follow the instructions outlined in the “Exercising Your Privacy Rights” section of this policy. We will respond to a request to exercise these rights within the timeframes established by applicable laws.
Arrowhead is responsible for the personal information it collects from Canadian residents. Your personal information may be handled by the following categories of personnel within our organization:
Arrowhead has the following roles and responsibilities when handling personal data from its collection to its deletion:
To learn more, please contact us using the contact information provided in the “Contact Us” section below.
Please see the “Exercising Your Privacy Rights” section listed above for details on how to submit a complaint.
Our process for dealing with complaints related to the protection of personal information generally includes:
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada, or your local regulatory authority.
Arrowhead is headquartered in the United States, and we have operations and service providers in the United States and Canada. Therefore, we and our service providers and vendors may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. If you are located in Quebec, please be advised that your personal information may be communicated outside of Quebec. Personal information transferred or communicated outside of Canada may be accessible to foreign courts, law enforcement and national security entities. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it. If you have any questions or wish to receive further written information about the collection, use, disclosure or storage of personal information by our service providers or affiliates outside of Canada, please contact our Privacy Officer at the information provided below.
We reserve the right to amend the Privacy Policy at any time and for any reason, without notice to you, other than the posting of the amended Privacy Policy. Users should check our website to see the current Privacy Policy that is in effect and any changes that may have been made to it. The provisions contained herein supersede all previous notices or statements regarding our privacy practices and the terms and conditions that govern them.
If you have questions regarding our Privacy Policy or your privacy rights as described above, please contact us at Privacy@wps-inc.com
When you reach out to us with an inquiry, comment, or concern, we may request personal information such as your name, address, email, telephone number, and any other details necessary to respond effectively. This information may also be collected when you engage with us through our online chat service or other communication methods. We may record or transcribe communications, including phone calls, chat sessions, or other forms of interaction, and retain these records to improve future customer service, enhance our service offerings, fulfill legal obligations, or protect our legal interests, as well as for other business purposes that are detailed in this Privacy Policy. We may also utilize service providers to assist in delivering these services, such as our chat bot, to store and analyze the contents of the chat on our behalf.
By using our chat service, you acknowledge and consent to the recording, collection, and analysis of any personal information provided during the chat. You also direct Arrowhead to disclose to and share your personal information with our service provider. If you do not agree to the collection or processing of your personal information in this manner, do not use the chat feature.
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